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  New Delhi, May 15, 2014 - Samsung Electronics Co. Ltd. today announced operator billing integration, the first-of-its kind, for its Samsung app store by allowing users to download their favourite apps and games with the option of payment through their mobile bill. With a host of thousands of relevant applications, Samsung App store is the first OEM to provide this unique offering for a global Android App store within India. Starting 1st May 2014, the operator billing integration is available for both prepaid and postpaid customers to enjoy uninterrupted downloads.

  Talking about the tie-up, Mr. Tarun Malik, Director of Media Solutions Centre-South West Asia, Samsung Electronics, said, We are excited to partner with India’s major telecom operators for this unique integration. This exclusive tie-up on Samsung App store further showcases our commitment to providing the best service experience to our customers. Given the poor credit card penetration in the country, we are positive that this move will be welcomed by customers. It is another step forward to expand our engagement with the publisher and developer community by enhancing adoption as well as monetization from the store.”

  In the first phase, Samsung has associated with Vodafone and Aircel for offering this service, integration with other leading operators will be announced soon.

  Besides apps and games, the service will also be expanded to cover the recently announced Kindle book service built for Samsung. The App has already been introduced in the country along with existing Samsung Galaxy smartphones and tablets above Android 4.0 worldwide. As part of this service, Samsung and Amazon will launch Samsung Book Deals, available to all customers using Kindle for Samsung.

  Samsung’s Galaxy range of devices offers best-in-class audio and viewing experience, which in turn, is spurring the data consumption. The company is providing Samsung App Store pre-bundled in its devices.

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